Ride Concepts

You could say that the idea for the Ride Concepts shoe started with the search for a solution and quickly evolved into something much, much bigger. During a night of lemonade, tacos and conversations about children's shoes, the developers realized they had to take a risk. They wanted to create a shoe that met the demands of their hobby and that would perform better than traditional MTB shoes.

Ride Concepts Punti salienti

Things to know about Ride Concepts

They set out to achieve a goal: THE UNCOMPROMISING RIDE

A multi-year conceptual phase, discussions with retailers and a lot of lack of sleep later, the FIRST MOUNTAINBIKESPEcific SHOE MANUFACTURER was born in the fall of 2018. The range: technically sophisticated and customized MTB shoes for men & women, as well as MTB shoes for youth.

The brand's mission is clear: to produce the most comfortable, durable and reliable mountain bike shoes on the market.

Ride Concepts stands out visually already with its Rubber Kinetics sole with the distinctive honeycomb profile from the crowd. The areas of application of the shoes range from Enduro / All Mountain to Downhill / Comfort. 

Ride Concepts combines its know-how with the technology companies D30 and Rubber Kinetics. The soles are available in three different degrees of hardness 4, 6 and 8. The insole of D30 is to provide good cushioning at the heel and ball of the foot. The shoes are divided into the segments "Session" (Park, Lifestyle and Flip Flops), Flow (All Mountain, Enduro and Park) and Launch (Big Mountain Freeride).

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